.At the launch of Astrid Andersen's brand new line Stel, a presentation stored outside on a pier, The Road's 2002 tune "Turn the Page" was actually blasting out of the sound system. It was actually a star-aligned, symbolic moment, given that the London-trained developer is actually starting a new phase in her style lifestyle, this moment focusing the work around herself.Andersen's a lot admired name menswear company was focused, vibrant, as well as streetwise. Along with Stel, she detailed in a pre-show job interview, "I must rest pleasantly at the facility of it probably a lot more this moment because today it is actually a women's wear brand, and also it is in fact even more about me and my individual referrals." Stel likewise reflects Andersen's progression as an individual. After ceasing her line, the developer returned home to Jutland in the North of Denmark and also possessed two children. She's certainly not the person she was actually back then.Shifting gears in vogue is challenging to carry out. Brands appear to handle lifestyles of their own, and also it's quick and easy to be pigeon-holed. Stel drop some of fashion's formalities. The tag will certainly reveal in-season, so what appears are going to be actually available for purchase. Concurrently, seasonality is actually lesser in the Stel equation than significance. Assortments will be pinpointed by amount (01, 02, as well as 03 were actually displayed in Copenhagen), the principle being that you may intermingle parts all over "seasons" both in your wardrobe as well as on the selling flooring. Andersen observes no need for a well thought-out garment to become deserted even if the schedule webpages flip. "The straight translation of stel is body," she stated, yet it [recommends even more to] a foundational framework in a sort of industrial method it [also explains] a set of antiques-- when you speak about a tea service, you will name it a stel. For me, that was quite a fascinating starting aspect in terms of the tip of creating both collectibles, but likewise something that's a brand-new structure." Possessing designs present on scaffold was actually fortuitous as it advises many analogies. There's development, which connects to constructing a new label, and the thought of help relates to her idea that outfits must work with you. Stel is, in essence, a type of modular offering, yet none with the angularity of one thing like Legos or even stacked Mu00e6rsk freight containers. Action, organization, and also permission become part of Andersen's plan. "When I refer to the brand, I possess this tagline: customizing that you can skate in, denim you can easily dance in, shirting you can journey in." Flexibility, delight, movement.